At BlueInc, we have the experience and capabilities to help brands deliver insurance that is affordable and attainable for their customers.

The company

Our story

Founded in 2004, we're a leading financial services group specialising in insurance administration, distribution and underwriting. We have a customer-first approach to insurance, providing streamlined administration services to leading insurance brands across Australia and New Zealand. Today we service over 100,000 Australians and New Zealanders.

Our company was built with a strong administration foundation, which underpins our success and helps drive our business growth, and that of our partners. From product design and pricing, to policy administration, hosting and strategy, we have established a dominant position in the insurance industry.

What we stand for

Our mission

We challenge ourselves to think outside the box, striving to make financial protection simple, accessible and affordable for all.

Our vision

To reduce the incidence of underinsurance in Australia and New Zealand so that more people can enjoy a financial safety net if tragedy strikes.

We utilise our years of experience and growing success to deliver valuable and ethical financial security.

Protecting futures

Our values


We put our customers at the heart of everything we do, creating the best possible experience.


We take responsibility for our actions and deliver on our commitments.


We believe in doing what's right for our customers, partners and each other by being honest and always showing respect.


We work together, building strong relationships through open communication.


We hold ourselves to the highest standards, delivering best in class products, services and experiences.

Corporate Responsibility

In the community

BlueInc has an ongoing and proactive involvement in supporting the local community as part of our corporate social responsibility initiatives. We genuinely believe in giving back in a way that can help build a happier, healthier and more sustainable future for all.

Causes we support

All employees and partners of BlueInc are passionate about supporting causes that bring about real change. Some causes we've been involved with include:

  • Heart Kids New Zealand, supporting children and families affected by childhood heart defects.
  • Australian Red Cross, saving lives through blood donation and supporting vulnerable communities.
  • Buy a Bale, bringing services and support to rural Australian communities affected by natural disaster.
  • Black Dog Institute, dedicated to understanding, preventing and treating mental illness.

If you know of or are involved with a charity you think would benefit from our support, we would be very interested in hearing from you.